The Avenue wants users to share their Instagram moments as an “Avenue Contributor.”
“We can’t possibly capture every happening at THE AVENUE,” writes The Avenue. “We need YOU! Just tag us @theavenueatwhitemarsh and caption your image with #AvenueContributor.”
Each time The Avenue hits a 1,000 follower milestone, they will select one follower at random to receive a $100 gift card to The Avenue store or restaurant of their choice.
Shoppers can also check out The Avenue’s Instagram counter located on the side of Barnes & Noble.
One winner will be selected at random, announced on social media, and notified via Instagram message.
Read more in the full announcement here.