WASHINGTON, DC—The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) kicked off its annual “Click It or Ticket” seat belt enforcement campaign this week, urging drivers and passengers to buckle up. The campaign, running through June 1, will see increased enforcement by state and local law enforcement agencies nationwide, coupled with a national media campaign.
“The number of lives we lose on the road each year is unacceptable,” Transportation Secretary Sean P. Duffy said. “Seat belts, along with increased traffic enforcement, are our best defense to reduce these preventable tragedies. Our message is clear: click it or pay a ticket.”
The NHTSA emphasizes the life-saving importance of seat belts, citing that nearly half of passenger vehicle occupants killed in crashes in 2023 were unbelted. This statistic underscores the campaign’s message: “Click it or pay a ticket.”
The campaign particularly aims to increase seat belt use among young adults aged 18-34, especially males, who are most likely to be involved in fatal unbelted crashes. In 2023, 53% of male and 41% of female passenger vehicle occupants killed in crashes were not buckled up.
The “Click It or Ticket” campaign, now in its annual iteration, is supported by a national media buy featuring English- and Spanish-language advertisements on television, radio, and digital platforms. The NHTSA and law enforcement partners nationwide are committed to promoting seat belt safety and reducing preventable traffic fatalities.
This article was written with the assistance of AI and reviewed by a human editor.
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